The Istvans decided Br’aydin needed a competitive advantage.
The kid was precisely 27 months old – three into daycare – when Xavier and Xanthe, co-founders of wellness app MeHub, clocked a targeted C2A.
Unbeknownst to them, it had a target demo of precisely two.
It was direct:
MAKE HIM THE FUTURE
Underneath was an animation of a child that passingly resembled Br’aydin. A halo of virtual blocks, depicting a complex chunk of quantum mechanics, floated in front of the avatar’s gawp.
Copy spoke of exclusivity, advantage, price points and reality-altering tech.
The angst of spawning a sub-optimal unit in an overcrowded market was too much for the Istvans.
Xavier stroked, summoning the wide face of Bezst Epstos, disgraced quadrilpreneur.
This was no hard sell – the Istvans were zealots.
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